FOR IMMEDIATE RELEASE

Revolution in Broadlane Services Creates The Broadlane Group

Expanded, customizable offerings increase solutions for healthcare providers

Dallas - July 21, 2010 - Broadlane®, the leading end-to-end cost management partner for healthcare providers, today announced that it has expanded offerings to include 34 products grouped into six service lines that allow healthcare providers to maximize cost efficiencies and invest in the delivery of quality patient care. These products include Broadlane's patent-pending analytics platform that delivers unparalleled insight into healthcare provider supply chain economics and opportunities for improvement.

Broadlane's full suite of cost management solutions and flexible approach to service delivery allow clients to determine how best to engage with the company.

To better reflect the enhancements made to each of its businesses and flexible service offerings, Broadlane has adopted a new name: The Broadlane Group™.

"Healthcare reform coupled with anticipated pay-for-performance reimbursement is creating unprecedented operational challenges for providers at the same time that they are being asked to achieve even higher levels of quality. The result has been decreased operating margins," said Pat Ryan, chairman and chief executive officer of The Broadlane Group. "We partner with our clients to meet and overcome these challenges. We have invested millions of dollars to round out our service lines, enabling our clients to realize margin improvements while enhancing the quality of patient care. We will continue to broaden our capabilities across the entire continuum of care to ensure that our clients are best positioned to succeed in an increasingly competitive environment."

Each service line at The Broadlane Group addresses a different dimension of cost management, offering clients a comprehensive suite of solutions:

  • The Preference Group® empowers providers to manage clinical preference costs through effective physician-provider collaboration and innovative sourcing with vendors.
  • Healthcare Performance Partners℠, a Nashville, Tenn.-based consultancy acquired by Broadlane last October, brings operating process excellence to healthcare through the use of Lean process improvement tools specifically adapted for the provider environment.
  • Supply Chain Solutions powers the world's best healthcare supply chains by offering best practices benchmarking, expert supply chain practitioners, and proprietary technology.
  • Strategic Sourcing Solutions delivers maximum contract value to clients through superior sourcing, providing the industry's leading group purchasing organization portfolio and purchased services sourcing as well as contracts focused on environmentally preferred purchasing, historically under-utilized businesses, and smaller suppliers.
  • Capital Equipment Solutions enables clients to deploy the right equipment at the best total cost of ownership, assisting clients in capital budgeting, equipment planning, sourcing, service selection and equipment disposition.
  • Prolucent Workforce Management allows providers to optimize their clinical workforce through scheduling and vendor management technology platforms as well as market-specific sourcing of temporary staff.

"While our focus is total cost management, our GPO portfolio remains the industry leader," Ryan further commented. "In comparisons during competitive sales pursuits, our GPO portfolio consistently provides opportunity for meaningful savings. We have taken this passion for unparalleled cost management and expanded it into the scope of solutions we have today. I am excited that our new identity now reflects our unmatched range of capabilities."

About The Broadlane Group

The Broadlane Group is dedicated to making quality healthcare affordable. Delivering unmatched clinical and lean process consulting, supply chain management, strategic sourcing of supplies and services, and capital equipment lifecycle management and clinical workforce optimization, the company serves more than 1,100 acute care hospitals and 50,000 non-acute care facilities across the United States. The Broadlane Group's comprehensive and customizable solutions empower healthcare providers of all sizes to achieve dramatic operating margin improvements. The company is headquartered in Dallas with offices in Cincinnati, Detroit, Houston, Nashville, New York City and Oakland. For more information, visit broadlane.com.

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The Broadlane Group
877.821.6750
mediarelations@broadlane.com

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